Analytics APIs and Tools

Any individual wanting to improve the performance of their online commercial activities and for those wanting to prepare for the Google Analytics Individual Qualification (IQ) exam


Expected Duration
34 minutes

Google is continually making changes and improvements to the Analytics platform; It’s important to ensure that you are using the most recent version.Google makes a large portion of Analytics functionality available through an API for consuming with your own applications.This course demonstrates using the Analytics API to obtain analytics data and profile information.You will also learn how to upgrade the analytics version in use on your site.


Upgrading Google Analytics

  • start the course
  • upgrade the Analytics snippet to the modern version
  • replace basic page view tags with updated versions

Google Analytics APIs and Tools

  • describe the features and abilities of the Management API
  • access profile information using the API
  • describe the features of the Core Reporting API
  • explore the Core Reporting API without code
  • visualize analytics data in a spreadsheet
  • access web and app reports using the mobile app

Practice: Use the Spreadsheet Add-on

  • use a spreadsheet to access and visualize analytics data





Multi-license discounts available for Annual and Monthly subscriptions.