Audience and Purpose in Business Writing

Individuals, at any level in an organization, who want to refresh or refine their basic business writing skills


Expected Duration
28 minutes

To write effective and appropriate business messages, you need to know your audience and your purpose. In this course, you’ll discover how to identify your readers and create messages that convey the appropriate tone for different reader roles. You’ll also explore how to write effectively for the three most common purposes: to inform, respond, or persuade.


Consider Your Audience and Purpose

  • identify key considerations when analyzing the targeted readers of a business document
  • recognize the appropriate type of written message to use for a given situation
  • recognize guidelines for writing effective informative messages
  • identify characteristics of effective responsive writing
  • recognize key elements of persuasive writing
  • use the appropriate tone to communicate a business message in writing
  • recognize strategies for writing effective business messages for a given audience and purpose





Multi-license discounts available for Annual and Monthly subscriptions.