Introduction to Sales

Individuals who want to gain knowledge in basic sales techniques and anyone who wants to develop or refine their existing sales skills

Please contact us for information about prerequisites.

Expected Duration
60 minutes

Sales is arguably the most important function in any business, yet it’s one of the most difficult areas to master and manage successfully. There are several common questions people ask about sales. What is the difference between sales and marketing? Why do consumers and organizations buy, and what drives their purchase decisions? What are the key competencies required for effective sales? This course highlights the important role that the sales function plays and describes how marketing and sales relate to each other. It outlines the roles and responsibilities of the Sales Department, what makes for effective sales, and the trends affecting sales today. The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development.


What is Sales?

  • distinguish between the roles of marketing and sales
  • match the key competencies to how they contribute to success in sales
  • recognize the effects recent sales trends have had on the buyer-seller relationship
  • recognize the differences between organizational and consumer buying
  • recognize the benefits of understanding consumer buying behavior
  • match stages of the sales cycle to examples




    Multi-license discounts available for Annual and Monthly subscriptions.