Social Networking Services, Strategy, and Management

Individuals currently using, or planning to use, social networking services in a business context

Prerequisite
None

Expected Duration
60 minutes

Description
Familiarity with features many common social networking services provide, and how they can be leveraged is paramount to a successful Internet business presence. In this course, you will learn about popular social networking services and what they have to offer from a business context. You’ll also learn about defining a social networking strategy and managing a social networking presence.

Objective

Social Networking Services

  • start the course
  • choose social networking services for business purposes
  • recognize and work with common social networking features in Facebook and Twitter
  • identify and use common social networking features in Google+ and LinkedIn
  • recognize and work with common social networking features in Pinterest and Tumblr
  • identify and use common social networking features in Vine, Instagram, and Flickr
  • recognize and work with common social networking features in YouTube, Periscope, and Meerkat

Social Networking Strategy

  • define a basic social networking strategy
  • select a social networking service based on business requirements

Social Networking Management

  • identify best practices for business promotion through social networking
  • describe best business practices for social networking community management
  • compare common social networking management tools

Practice: Explore Social Networking Services

  • work with social networking features of popular social networking services

MONTHLY SUBSCRIPTION

$129/month
 

ANNUAL SUBSCRIPTION

$1295/year

Multi-license discounts available for Annual and Monthly subscriptions.