Strategic Product and Service Management
Anyone working in operations management or another functional area who is looking to gain a working understanding of the operations functions in a service or manufacturing organization
To succeed in competitive markets, all organizations need to plan and manage their products and services strategically. Much of the responsibility for doing this lies with operations managers. In this course, you’ll learn the basics of product and service management. You’ll be introduced to the stages of the product life cycle and the types of actions required at each stage. You’ll also learn about a process and best practices for new product or service development. Finally, you’ll learn about strategies for managing existing and mature products and services.
Managing Products and Services